Business2Mobile Case Studies
South Dublin County Council Uses SMS Technology from Saadian to Provide Journey Times
Dublin, Ireland – 5th October 2009 - South Dublin County Council has implemented specialist SMS (texting) technology from Irish owned software company Saadian so it can give estimated journey times to the public. The Saadian application works in conjunction with the Traffic Management Centre for South Dublin. The public can use this service by simply texting the road name and direction to 51678 – a text costs 8 cent.
The SMS technology gives South Dublin journey times for N4, N7, N81, Belgard Road, Fonthill Road and the outer ring road. The public can also log onto their website at http://traffic.southdublin.ie or text “N4 East” or “N7West” from their mobile and will get a response with estimated journey times taking into account traffic jams.
John Kavanagh from Traffic Management Centre with South Dublin County Council explains, “It is live and interactive as traffic calculations are taken every five minutes so it takes into account rush hour traffic times and whether the traffic is light or heavy at a particular time or location. It works by measuring traffic volumes between two points and capturing all relevant data so an accurate journey time can be provided. We are hoping to expand the service later on so it takes into account road works, traffic accidents and road conditions such as ice and closures.”
Cliodhna McGuirk, Managing Director, Saadian Technologies adds, “Whether it is business people travelling to meetings or parents doing the school run this service is an added benefit to the public if they can avoid traffic delays before they begin their journey. ”
John Kavanagh comments, “We do reiterate though that the public should not text while driving and would like to remind drivers of the dangers involved.”
